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  • How Apple is being deployed across the COVID-19 enterprise
    Time: Sep. 3, 2020

    Apple in the enterprise sees rapid growth


    The deployment of Apple in the enterprise appears to be accelerating. “Our business predominantly grows through the enterprise

    and education acceptance of using Apple products at school or work,” Hager said. “And that acceptance within the enterprise is actually

    outpacing even the device growth that you see.

     

    A recent Wipro study indicated 59% of employees would choose a Mac if given a choice, though only 32% are already using one.

    The global total addressable market (TAM) for Apple Enterprise Management is estimated to be $10.3 billion in 2019. This is expected to grow

    at a compound annual growth rate of 17.8% to $23.4 billion by the end of 2024, according to Frost & Sullivan.


    The CEO also mentioned a recent Forrester Total Economic impact study that showed the total cost of ownership of Macs is lower than that of

    a PC. Organizations reduced IT support costs, improved employee productivity and engagement, and enjoyed better overall security, according

    to the report's executive summary.

    The pandemic means tens of millions of employees are now working from home, many for the first time. Even reluctant enterprises have been

    forced to support this, and in most cases have found that remote workers still get work done.

    Most businesses will continue to support remote working in the future, as employees prefer it in most cases – though it will force a new wave of

    disruption across some industries. Meanwhile, they continue to deploy Macs.

     

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    The company says that while iOS already dominates the enterprise, Mac share is also seeing strong growth.

    The company has benefitted from a change in the nature of enterprise IT. Employees want to use the tech they're used to at home when they're at work, even

    as Apple continues to make its mobile devices even more capable of handling tasks that once required a computer.

     

    What about new employee onboarding?


    One of the challenges raised by some enterprises concerns the problem of bringing new employees aboard at a time of social distancing. In this regard, Hager

    shared his own company’s experience recruiting and onboarding new staff:

    “We sent everybody home on March 12,” he said. “Since that time, we have fully remotely onboarded over 70 employees and we brought on over 30 summer

    interns. We fulfilled our internships to over 30 students this summer, and they never came in to work. They were actually very productive all summer long, did a

    terrific job for us.”

     

    What about the transition to Apple Silicon?
    Hager's very positive concerning the upcoming move to Apple Silicon. “We think it's going to create a more powerful Mac computer that will be selected by

    more people within the workplace, especially as more people from within the workplace go home,” he said.

    Historically, the company also helped guide clients through the PowerPC-Intel transition, which means it has unique insights to help guide the new migration.  

    Looking ahead to the transition during which organizations will have both Intel and Apple Silicon Macs within their fleets, he promised to help. "We'll be able to

    make sure that the right policies get applied to the right machines.”